Goodness is one of the few businesses in London that strive to make plant-based food accessible to all people. In these early stages of brand development, Goodness has focused its efforts on creating milk alternatives, made by hand and delivered to your door.
We began by crafting the goodness mindset, asking what it means to bring goodness into every aspect of life, and how it can be used to build a sense of community. We then developed our visual approach, using bright colors, a fluid monogram, and floral symbolism to connect the products to its community.
In partnership with Doyin Sogbesan.